When the 17 year old girl went to
support her innate Belgium team at the World Cup she definitely wouldn’t have
been expecting it to lead her to a job offer. But an unfortunate photo of her
went viral on social networking sites such as Facebook and Twitter. Axelle was
labelled as the most beautiful fan in the Brazil World cup tournament, and the
famous brand L'Oreal came bashing with offering her a modelling contract.
The World Cup is not even over
yet and the company has already shot a video where this young girl Axelle is quenched
in its products. The video has been uploaded to YouTube and has received more
than two million hits. This is the speed at which the internet marketing works
now days. But indeed the flame which burns twice as bright lasts only half as
long. Axelle's inexperienced modelling career is finished already, after seeing
the images of her posturing next to African Savannah’s dead animals with a
hunting rifle along with a smile which was as big as what she wore at the
football tournament.
The 17 year old tried to defend
her actions, by posting on her social account that Hunting is not a matter of
life or of death. It has a value much more than that.
After all this L’Oréal Belgium
has not declared openly that it has dropped her because of those pictures, but
the company said that it had simply "collaborated with her on an unplanned
basis to create a video simply for social media usage in Belgium and the
contract has now been finished.”
A report from Microsoft of the year 2010 said
that social media locks and verifications were now as important in the process of
job selection as an interview or CV. Approximately 70 per cent of Human Resource
managers of the top 100 companies in the Germany, France, US, UK told that they
had overruled many candidates because of their bad online behavior. Protecting
your account online offers only little protection. A recent research shows that an average 22
year old Briton has more than 1,000 Fb friends. The question is that do they
really know, have met and trust all those so called friends? And it is indeed
true that disconcerting content has an unlucky habit of going viral, regardless
of obstacles which are put in the way.
This latest social media study shows that many
teenagers still have not learned the lesson that their online behavior puts an everlasting
shadow which can have some serious consequences. Or it simply shows that some
morally dead people do not see anything bad or wrong in using a technological gain
to trail and kill animals just for fun.
.jpg)
0 comments:
Post a Comment